Brand Strategy

Brand University of Applied Sciences

Brand Strategy

In the rapidly changing business and brand landscape, understanding consumers and strategically applying digital technology to meet their needs has become an integral part of branding.

The Master’s programme Brand Strategy equips students with the skills and knowledge necessary to succeed in this dynamic environment and to advance their career in this exciting field.

Skills and qualifications

You will learn how brands and products can be meaningfully renewed. In small groups and a creative atmosphere, you will familiarize yourself with technologies and tools such as AI, VR or big data, as well as new marketing platforms.

Brand University collaborates with established agencies, major international corporations and successful start-ups. During your studies, you will be working on real projects, preparing you for challenging strategic tasks in the brand industry. You will improve your creativity, innovative thinking and teamwork skills, as well as expand your professional network.

The dedicated professors, who are internationally experienced as successful strategists, consultants, founders, designers and executives, are committed to help you get the most out of your experience.

Due to a intercultural connection with China, you will also have a unique chance to get to know the western and the eastern perspectives on brand thinking and marketing.

Course of studies

The Master’s programme in Brand Strategy is designed to provide students with a comprehensive education in branding, with a strong focus on digital technology.

The modular curriculum offers high flexibility for your individual focus. At the same time, you will build a strong foundation in Brand Strategy to truly understand the concept of “Brand Thinking“. Add to it by specializing through elective modules such as:

• International Brand Communication

• Digital Branding

• Creative Concepting & Storytelling

• UX Strategy

• Brand Entrepreneurship

• Marketing AI

• Agile Product Development

• And many more…

Study duration tailored to your experience and capacities

Degree

The program ends with a written Master’s thesis and an oral examination. Successful graduates receive the internationally recognized title "Master of Arts".

Career Prospects

In order to make you a sought-after candidate in the future, your studies will revolve around innovation. Due to the unique focus on brand thinking and new technologies as well as our intercultural orientation, you will be well-prepared for the complex strategic tasks at international brand companies.

As a graduate of Brand Strategy, you may choose from a wide variety of careers such as Brand Manager, Online Marketing Manager, Marketing Specialist, Media Planner or Online Sales Manager.

Entry requirements

You have:

• A successfully completed six-semester BA program rated at minimum 180 Credit Points (ECTS) plus at least a one-year practical working experience, or 210 Credit Points (ECTS).

• English skills at Level B2 or at least 550 points in the paper-based TOEFL test or 85 points in the Internet-based test, or 6.5 points in IELTS.

Fees and funding

Tuition fees for students from Germany and the EU:

• 745,- Euro per month

• 890,- Euro one-time enrollment fee

• 200 Euro one-time examination fee

• Total fees: 14.500 Euro (3. Sem.) and 10.030 Euro (2. Sem.)

Tuition fees for students from countries outside the EU:

• 1.140,- Euro per month

• 1.150,- Euro one-time enrollment fee and examination fee

• Total fees: 21.670,- Euro

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