Brand Strategy – Brand Entrepreneurship

Brand University of Applied Sciences

Study Brand Strategy – Brand Entrepreneurship

You dream of creating your own business? You want to know how to bring your innovative idea to the market? In the Master’s course Brand Strategy – Brand Entrepreneurship you will learn everything you need to found a successful company – or advise others on how to do so.

Understanding digital changes and innovations, developing sustainable business strategies, ensuring long-term growth – these skills are invaluable. During your studies you will learn what great business ideas look like and how to create a company out of one. You will discover different business models and ways of financing a startup, learn to understand financial success indicators and apply agile techniques of product development.

Skills and qualifications

Innovation is at the heart of your studies. You will dive into new technologies such as AI, VR, AR, Blockchain or Big Data, get valuable input in terms of growth hacking and learn all about brand positioning, since brand thinking concerns every business.

Brand University collaborates with established agencies, major international corporations and successful start-ups. During your studies, you will be working on real projects, preparing you for the strategic and creative tasks of a business developer. This way we want to help you improve your creativity and analytical thinking as well as expand your professional network .

The dedicated professors, who are internationally experienced as successful strategists, consultants, designers, founders and executives, are committed to help you get the most out of your experience.

Due to a intercultural connection with China, you will also have a unique chance to get to know the western and the eastern perspectives on doing innovative business.

Course of studies

The modular curriculum offers the best of both worlds in 3 semesters: Build a strong foundation in Brand Strategy to truly understand the concept of “Brand Thinking“. Add to it by specializing in Brand Entrepreneurship through elective modules such as:

• Agile Product Development

• Business Modelling & Financial Planning

• Growth Hacking & Platform Economy

Degree

The program ends with a written Master’s thesis and an oral examination. Successful graduates receive the internationally recognized title "Master of Arts".

Career Prospects

Due to the unique focus on brand thinking and new technologies as well as the intercultural environment and connection to China, you will be well-prepared for creative strategic tasks that global founders face.

As a graduate of Brand Entrepreneurship you may choose from a variety of careers such as Entrepreneur, Intrapreneur, Growth Hacker, Startup-Consultant or Business Developer.

Entry requirements

You have:

• A successfully completed six-semester BA program rated at minimum 180 Credit Points (ECTS) plus at least a one-year practical working experience, or 210 Credit Points (ECTS).

• English skills at Level B2 or at least 550 points in the paper-based TOEFL test or 85 points in the Internet-based test, or 6.5 points in IELTS.

Fees and funding

Tuition fees for students from Germany and the EU:

• 745,- Euro per month

• 890,- Euro one-time enrollment fee

• 200 Euro one-time examination fee

• Total fees: 14.500 Euro (3. Sem.) and 10.030 Euro (2. Sem.)

Tuition fees for students from countries outside the EU:

• 1.140,- Euro per month

• 1.150,- Euro one-time enrollment fee and examination fee

• Total fees: 21.670,- Euro

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