Brand Strategy – Design Innovation

Brand University of Applied Sciences

Study Brand Strategy – Design Innovation

In the Brand Strategy – Design Innovation Master, you will learn how to design exciting digital products and services and deepen your knowledge of storytelling and UX strategy in order to work in the international brand industry.

Creative minds and digital problem solvers are in high demand, especially when they know how to apply new technologies to create something meaningful. How can human behavior and feelings be positively influenced by technology? You will be taught methods and techniques to help you generate innovative solutions and understand the digital user. During your studies, you will create digital worlds, develop user journeys and prototypes, as well as your own applications.

Skills and qualifications

Brand University collaborates with established agencies, major international corporations and successful start-ups. During your studies, you will be working on real projects, preparing you for the strategic and creative tasks in the international brand and design industry. Improve your creativity, innovative thinking and teamwork skills, as well as expand your professional network.

The dedicated professors, who are internationally experienced as successful designers, strategists, consultants, founders and executives, are committed to help you get the most out of your experience.

Due to a intercultural connection with China, you will also have a unique chance to get to know the western and the eastern perspectives on doing business in the creative industry.

Course of studies

The modular curriculum offers the best of both worlds in 3 semesters:

Build a strong foundation in Brand Strategy to truly understand the concept of “Brand Thinking“. Add to it by specializing in Design Innovation through elective modules such as:

• Creative Concepting & Storytelling

• UX Strategy

• Creative Leadership

• Creative Technology & Tools

Degree

The program ends with a written Master’s thesis and an oral examination. Successful graduates receive the internationally recognized title "Master of Arts".

Career Prospects

In order to make you a sought-after candidate in the modern working world, innovation will be at the heart of your studies. Due to the unique focus on brand thinking and new technologies as well as the intercultural orientation and connection to China, you will be well-prepared for creative strategic tasks of international agencies and brand companies.

As a graduate of Design Innovation, you may choose from a variety of careers such as Product Designer, Creative Strategist, UI / UX Interface Designer, UX Researcher, Design Researcher or Design Consultant.

Entry requirements

You have:

• A successfully completed six-semester BA program rated at minimum 180 Credit Points (ECTS) plus at least a one-year practical working experience, or 210 Credit Points (ECTS).

• English skills at Level B2 or at least 550 points in the paper-based TOEFL test or 85 points in the Internet-based test, or 6.5 points in IELTS.

Fees and funding

Tuition fees for students from Germany and the EU:

• 745,- Euro per month

• 890,- Euro one-time enrollment fee

• 200 Euro one-time examination fee

• Total fees: 14.500 Euro (3. Sem.) and 10.030 Euro (2. Sem.)

Tuition fees for students from countries outside the EU:

• 1.140,- Euro per month

• 1.150,- Euro one-time enrollment fee and examination fee

• Total fees: 21.670,- Euro

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